I am troubled by this. The whole concept of the contest offends me. But waiver or no waiver, at what point was it the Radio station's responsibility for what the participants did? I think the death of Jennifer Strange is clearly a tragedy. Buy why was having a Nintendo video game system so important that she would put her health in jeopardy and ultimately lose her life? Should the radio station or the DJ involved be held legally liable for her death?
If someone suggests, invites, or even demands that I do something, in the absence of threat of bodily harm are the consequences their fault or mine if I choose to comply?
The force of social influence can be powerful indeed, as demonstrated repeatedly by the experiments of Stan Milgram. But ultimately, shouldn't we each accept responsibility for our own choices?